For me: Cancelling paid subscriptions should be as easy as subscribing. I hate the fact that they actively hide the unsubscribe option or that you sometimes should have to write an e-mail if you want to unsubscribe.
For me: Cancelling paid subscriptions should be as easy as subscribing. I hate the fact that they actively hide the unsubscribe option or that you sometimes should have to write an e-mail if you want to unsubscribe.
In the US, unsubscribing from email spam is legally required to be easy under the CAN-SPAM act. For paid subscription services, I believe they also are required to be as easy to leave as they are to join in the EU and California.
Somewhat related, many dark patterns are treated like fraud.