exactly this - SEO (search engine optimization) is huge, just like “prompt engineering” is extremely valuable - and its quite different from SEO. I wouldnt think either is a full-time position but, but learning to effectively prompt and use LLM’s is definitely a skill.
In my experience SEO is largely bullshit too and the rest is so simple you could summarize it on maybe two regular pages of paper and actually documented on pages that the search engines publish themselves (stuff like duplicate content, stable URLs, which status codes to use when,…).
Content management side of SEO is sort of bullshit, yes. However, I saved an entire website from complete deindexing because I was able to determine Google was rendering the page differently than a user and all Google saw was a giant blank overlay because of the way the cookie privacy was implemented. Ain’t no web developers that I know who are looking into that shit!
Also, figuring out sitewide implementation of pages and usability is big. Basically, technical SEO is a big damn deal and it can go hand in hand with general content creation.
They were paying people to fucking ask it questions? A professional Google searcher?
To be fair, there are tricks to it just like there are tricks for getting better Google results. But “prompt engineering” isn’t a fucking career.
It is evidence of a leadership team that is just clueless.
exactly this - SEO (search engine optimization) is huge, just like “prompt engineering” is extremely valuable - and its quite different from SEO. I wouldnt think either is a full-time position but, but learning to effectively prompt and use LLM’s is definitely a skill.
In my experience SEO is largely bullshit too and the rest is so simple you could summarize it on maybe two regular pages of paper and actually documented on pages that the search engines publish themselves (stuff like duplicate content, stable URLs, which status codes to use when,…).
Former SEO here.
Content management side of SEO is sort of bullshit, yes. However, I saved an entire website from complete deindexing because I was able to determine Google was rendering the page differently than a user and all Google saw was a giant blank overlay because of the way the cookie privacy was implemented. Ain’t no web developers that I know who are looking into that shit!
Also, figuring out sitewide implementation of pages and usability is big. Basically, technical SEO is a big damn deal and it can go hand in hand with general content creation.