Mass adoption won’t come easily. People treat social media just like broadcast and print mass media: they want to follow big names and brands. It’s a change in mindset looking for niche communities instead. Look at Bluesky, it didn’t really take off until big Twitter accounts moved and brought their minions with them.

It’s all about the instance. For the Lemmy instance I chose I had to write a few sentences. For mastodon I had to provide a picture of my SubGenius pastor card. I intentionally picked ones that had requirements.