When I pushed him on whether he’d sue anyone over trademark infringement, he admitted it was possible but said he’d only take on large companies. “So kids drawing on their school books will be safe?” I asked.

“Of course!” he exclaimed. “The symbol is nothing without the people who draw it on their school books or tag it on their walls. All I hope to do is inspire people to draw the S and truly revel in its irreverence.”

You’re good.